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亚马逊搜索词优化器原来有个BUG

品牌备案以后我们亚马逊店铺后台有很多免费的小功能可以使用，其中在品牌控制面板里面有一个亚马逊搜索词优化器，今天聊一聊这个功能好不好用，什么情况下用以及怎么用。

我们做listing文案优化关键词是一项系统工程，今天单独讲Search Terms就必须要讲几个个前提，其一是前台listing整体文案尽可能包含更多的相关关键词而且尽可能的精准：这一点涉及了listing排名因素之一的相关性。简单来说就是当客户搜索任何一个跟产品相关的词的时候，那么系统会清楚的知道你的产品符合客户需求从而推荐你（至于排名靠前或者靠后是由你的产品销量、转化等表现决定的）其二：前台的文案是给顾客看的也是给系统看的，方便顾客阅读以及理解你的产品，同时方便系统识别收录你的产品。那后台的Search Terms基本就是给系统看的，方便系统识别收录你产品从而在客户有需求的同时推荐你的产品，这是我个人理解，如果有不同建议也欢迎指正。

接着讲搜索词优化器，进入到店铺后台的品牌控制面板，点击左侧搜索词优化器。

那在这里就能直截了当的看到你的listing哪些没有优化Search Terms那么根据提示点击运行搜索词优化

如上图，系统会自动给出建议，根据当前的状况显示修改后的搜索词，那我们都知道现在一般就是250个字节，尽可能填满就行了。（我的listing一般没有大的问题，为了截图我特意随意修改了一个listing的Search Terms，才有了这张截图）那如图系统自动把我多余无关的关键词剔除，我点击发布就行了。在这里还需要注意一个细节，系统自动优化有时不会自动匹配249个字符，如图就只使用了159个字符，还剩下90字符没填写全，那遵循尽可能的写出更多精准关键词的原则，我们需要再去寻找更多合适的词。

As shown in the figure above, the system will automatically give suggestions and display the modified search terms according to the current situation. We all know that now it is generally 250 bytes, which can be filled as much as possible. (my listing generally doesn't have a big problem. In order to take a screenshot, I specially modified a listing search terms at will to have this screenshot.) as shown in the figure, the system automatically eliminates my redundant and irrelevant keywords, and I just click publish. One more detail needs to be paid attention to here. The automatic optimization of the system sometimes does not automatically match 249 characters. As shown in the figure, only 159 characters are used, and the remaining 90 characters are not filled in. Follow the principle of writing more accurate keywords as much as possible, and we need to find more suitable words.cheap smm panel paypal

然后我们可以配合后台另一个工具品牌分析功能查询ASIN关键词，查询同行优秀listing关键词，如图提前找好同类listingASIN然后输入，在这里可以看到哪些关键词，以及关键词搜索的频率，选择要添加到剩余的字符中。

挑选出的关键词在搜索词优化器里面输入，进行查缺补漏

如果通过关键词反查工具的单词基本准确，可以借助搜索词优化器适当检查差距，但通过测试，我也发现有一个功能BUG，也就是说，如果你输入一个无关的关键词，系统只会傻傻地判断你的搜索词中没有这个词。我建议你添加它，如图所示，我输入了一个无关的单词 iphone case 系统给我的建议是保留！操蛋的东西。

讲到这我还必须讲listing优化流程，我们一般产品上架前，所有的文案和关键词都是已经充分调研准备齐整了，产品上架一般不会去动详情页文案和搜索词，除非转化率出了问题。所以今天讲的这个功能就能看出来多多少少有点鸡肋。其次：我们的关键词不一定非得填写在search terms 里面。我的标题、五点描述、A+、长描述、QA以及评论里包含即可，当然有一点主要关键词尽可能的出现在标题和search terms 里面。 后加上上面的bug，我基本不会考虑用这个功能了，让我感觉有些鸡肋，你怎么看？

When it comes to this, I must also talk about the listing optimization process. Before our products are put on the shelf, all the copywriting and keywords have been fully investigated and prepared. Generally, the copywriting and search words on the details page will not be moved unless there is a problem with the conversion rate. So we can see that this function is more or less chicken ribs. Second: our keywords don't have to be filled in search terms. My title, five point description, a +, long description, QA and comments can be included. Of course, some main keywords appear in the title and search terms as much as possible. Finally, with the above bug, I won't consider using this function. It makes me feel like some chicken ribs. What do you think?cheap smm panel paypal